![]() Through a Sending Platform, marketers can deliver a variety of creatively-presented items: handwritten cards, innovative swag items, personalized gifts, sweets & treats, eGift cards, experience tickets, and more. Direct Mail Offers Many Ways to be Creativeĭirect mail creates limitless possibilities to delight and entertain recipients. For this reason, a direct mail marketing item stands out from the crowd. There’s Less Competition with Direct Mailĭirect mail is also notable for its rarity-with far fewer companies committing budget to tactile marketing. It has the power to boost ROI by 20% as part of an integrated campaign. Direct mail is used to engage consumers with an attention-grabbing design, concise text, and a clear call to action that encourages them to interact with a. Direct Mail Has a Better Response Rateīecause of this tactile engagement, direct mail marketing enjoys a response rate 30x higher than the most powerful digital channel, email. In response to this, an increasing number of marketers are sending their message where it can be clearly received-namely, to the mailbox.ĭirect mail is perhaps most memorable for the human touch a handwritten note or a personally-chosen item can create positive emotional connections, more so than a standardized corporate gift. Rising above the noise is becoming more difficult. With an increased aversion to digital advertising, marketers find themselves in fierce competition for attention, trying to serve an increasingly weary (and wary) audience. Nearly three-quarters of consumers say they feel overwhelmed by email advertising according to a study by Edison, and over one-quarter report using ad-blocking software to augment their digital experience, according to Statista. This explosion in digital marketing, however, has caused a correlated increase in digital overwhelm. Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. As a result, consumers have experienced a surge in digital marketing. Take your marketing to new places Marketing jargon can be confusing. Email marketing is the digital equivalent. Postcards, flyers, and catalogs are common examples. Our suite of direct mail services has you covered. Direct Mail Marketing A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Tech times reported that nearly half of Americans check their phones before they even get out of bed. Let’s discuss the following seven nonprofit direct mail fundraising companies: Meyer Partners. is a full-service direct mail provider with the experience, team, and technology to take your project from concept to Post Office without leaving the building. It makes sense: Consumers are more connected than ever, spending over five hours a day on smartphones according to research provided by Hubspot. With the rise of digital media over the past two decades, marketers have increasingly turned to the power of digital communication to reach wider audiences.
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